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The Fitz Group

The branding for The Fitz Group blends a classic bold color palette with trendy modern logo ideas.  It was very important to present a package that portrayed a real estate group with a strong work ethic that connects with the hardworking farmers and family’s they are representing.  All the while adding  a modern flare to what is considered a real estate company logo.  The unique logo and bold color palette help our package stand out in traditional real estate market.

The yard signs are standard real estate signs measuring 18x24.  They will be uses with a rider carring the agents name and there may be additional space for additional riders with “Under Contract,” “For Sale,” etc.

Adding a little bit of motion to your branding package can help catch the eye when potential customers are scrolling through social media.  I wanted to make sure that the agents could highlight some of their properties by giving them a motion GIF that works well on multiple social media platforms.

To view the full brand book click here.